A new breed of rider is emerging—one who loves the freedom and exploration that gravel culture was founded upon but who has a hunger to ride wild, to go full bore, and to explore not just geography but personal limits. This frontier requires a new kind of gravel machine, one engineered not to roam the trails, but to slay them.
For these athletes, we created a machine engineered for pure, unapologetic speed, ready to take down finish lines, KOM leaderboards, PR’s, and FKT’s. A single bike that first generates maximum speed and then second, controls that speed across the variable conditions gravel athletes must conquer. A machine built without limits, for the riders willing to test them.
Factor ViSTA; the ultimate all-road endurance machine. Atypical of the breed, ViSTA was designed and engineered to ride longer and faster, pairing discovery on any road surface with performance. Developed for those who roam as much as race, ViSTA unlocks roads less traveled, rendering possible what was once considered inaccessible.
The Factor ViSTA; the heart of a thoroughbred with the soul of a mudder.
Superlight version of the U.P. Combines performance-oriented road geometry & parts with clearance for mountain bike tires up to 2.1″. Part of Bicycling Magazine’s “Ten Greatest Bikes Ever” for its ability to be not just good but great on-road and off-road.
WI.DE. “extreme gravel”
The biggest tire clearance gravel bike we make at 2.4” wide, still with road geometry & parts to combine speed with go-anywhere capabilities. Ideal for the toughest singletrack and roads.